Westmount Capital to introduce clients to Upstream for secondary trading on the blockchain-powered global market

By Fernanda De La Torre

Earlier this week, Westmount Capital announced that it had signed a Partnership Agreement with Horizon Fintex Advisors, Ltd. (“HFA”), a registered sponsor advisor to Upstream.

This HFA partnership offers Westmount Capital’s Canadian, European, and other international issuers a streamlined path to dual list on Upstream’s next generation market and reach a digital-first investor base.

HFA comes to Westmount Capital with an impressive track record of success in listing companies on Upstream, which has allowed them to develop a valuable network of investors and issuers. This network, combined with Westmount Capital’s innovative capital market services, investor relations program, and European Roadshows, is expected to bring exposure to both companies and their issuers.

Commercially, if a Westmount Capital client that’s listed on the Toronto Stock Exchange “TSX” or any other global stock exchange, lists on Upstream, then Westmount Capital will share in HFA’s sponsor advisory listing fee, and Westmount Capital may also share in IPO fees for its clients that raise capital on Upstream.

“Our services are uniquely tailored to meet the needs of private and public listed micro and small-cap companies with high growth potential,” said Robert Seguin, Westmount Capital Founder and Managing Partner. “We’re excited to connect our clients with Upstream and what we believe to be the next generation of capital markets, where predatory manipulative activities including short selling, stock lending, wash trades, layering or spoofing that may negatively impact other capital markets are taken out of the picture.”

Listing on Upstream

Upstream investors are directly connected to the exchange with their Upstream app, which eliminates the need for a stockbroker middleman. Listing on Upstream brings public price discovery on a secondary trading market operating a transparent, blockchain driven orderbook where everyone sees level-2 bids and offers. Upstream traders experience real-time trades 20 hours a day, 5 days a week, peer-to-peer, instant settlement, with no market makers, and no payment for order flow.

Another benefit of listing on upstream is that investors get the unique ability to purchase shares using digital currency in the form of the USDC stablecoin, credit, debit, PayPal, and traditional bank payments. This modernization of payment methods aims to widen the investor pool giving issuers access to a global, digital-first investor base and enabling issuers to reach new shareholders internationally and enhance price discovery.

In addition to dual listing, Upstream issuers may also take advantage of web3 investor engagement opportunities including a digital coupon program which aims to turn shareholders into customers and customers into shareholders. Digital coupons can offer rewards, product discounts and services that can be redeemed or even traded to invite new customers in.

Issuers interested in the opportunity to access a global, digital-first investor base and enhance price discovery can apply to get listed at: https://upstream.exchange/GetListed or reach the team at hello@upstream.exchange.


This communication shall not constitute an offer to sell securities or the solicitation of an offer to buy securities in any jurisdiction where such offer or solicitation is not permitted.

NFTs have no royalties, equity ownership, or dividends. NFTs are for utility, collection, redemption, or display purposes only. Anyone may buy and sell NFTs on Upstream.

*U.S. or Canadian-based citizens or permanent residents may only deposit, buy, or sell securities on Upstream after being introduced by a licensed broker-dealer. Note that U.S. or Canadian-based investors include those U.S. or Canadian citizens who may be domiciled overseas. All orders for sale are non-solicited by Upstream and a user’s decision to trade securities must be based on their own investment judgement. Anyone may buy and sell NFTs on Upstream.

Upstream is a MERJ Exchange market. MERJ Exchange is a licensed Securities Exchange, an affiliate of the World Federation of Exchanges, a National Numbering Agency and member of ANNA. MERJ is regulated in the Seychelles by the Financial Services Authority Seychelles, https://fsaseychelles.sc/ an associate member of the International Association of Securities Commissions (IOSCO). MERJ supports global issuers of traditional and digital securities through the entire asset life cycle from issuance to trading, clearing, settlement, and registry. It operates a fair and transparent marketplace in line with international best practices and principles of operations of financial markets. Upstream does not endorse or recommend any public or private securities bought or sold on its app. Upstream does not offer investment advice or recommendations of any kind. All services offered by Upstream are intended for self-directed clients who make their own investment decisions without aid or assistance from Upstream. All customers are subject to the rules and regulations of their jurisdiction. By accessing the site or app, you agreed to be bound by its terms of use and privacy policy. Company and security listings on Upstream are only suitable for investors who are familiar with and willing to accept the high risk associated with speculative investments, often in early and development stage companies. There can be no assurance the valuation of any particular company’s securities is accurate or in agreement with the market or industry comparative valuations. Investors must be able to afford market volatility and afford the loss of their investment. Companies listed on Upstream are subject to significant ongoing corporate obligations including, but not limited to disclosure, filings, and notification requirements, as well as compliance with applicable quantitative and qualitative listing standards.

Forward-Looking Statements

This communication contains “forward-looking statements.” Such statements may be preceded by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential,” or similar words. Forward-looking statements are not guarantees of future performance, are based on certain assumptions, and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company’s control, and cannot be predicted or quantified, and, consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks and uncertainties associated with (i) difficulties in obtaining financing on commercially reasonable terms; (ii) changes in the size and nature of our competition; (iii) loss of one or more key executives or brand ambassadors; and (iv) changes in legal or regulatory requirements in the markets in which we operate. The Company assumes no obligation to publicly update or revise its forward-looking statements as a result of new information, future events or otherwise.

Leave a comment