Tweet about a project, and fans instantly receive a free NFT in their Upstream portfolio as a reward for their promotion.
By Anastasia Samaras
Upstream is at the cutting edge of unique NFT integrations! Rather than focus on only high-ticket NFTs that may exclude the masses, we support NFTs that usher in the next generation of engagement and Web 3.0.
We’re working with clients across sports, media, and entertainment to offer millions of free, low-cost, and premium NFTs that seamlessly integrate NFTs into fan-loved experiences.
As the first regulated exchange to offer both securities and NFT trading, we offer first-of-their-kind NFT integrations all while being ahead of the game when it comes to brand and fan investor protection measures.
Upstream introduces “NFT Social Mint,” bridging the social web and Web 3.0
Upstream is proud to introduce NFT Social Mint, a unique share-to-receive NFT experience where fans Tweet about a project and instantly receive a free NFT in their Upstream portfolio as a reward for their promotion.*
How it Works
For Celebrities and Brands
- Decide which event, merch, or opportunity you want to promote.
- Share promotional material with fans and the opportunity to get a free NFT as a reward.
- Enjoy fan-driven engagement from the actual Twitter posts and the engagement from fans owning and trading the NFTs.
- Before the big giveaway, fans download Upstream on their preferred App Store and tap Sign Up. Enter a password that will create your blockchain profile and ‘signing key’.
- At the time of the giveaway, promote the project or brand on Twitter along with the provided tags, campaign #, and your public Upstream wallet.
- That’s it! Winning fans will receive a push notification that their NFT claim was successful and find the NFT in their portfolio to collect or trade with other fans.
After the share-to-receive NFT release, we can supply brands with a post-campaign report of Twitter followers who participated so they can reach these fans again.
Why it’s Important
We believe features like our share-to-receive NFT experience will remove common barriers to entry and help open the NFT world to the masses.
Currently, most NFT experiences involve linking a wallet through MetaMask, purchasing cryptocurrency, and paying gas fees to participate. On Upstream, we feature a simplified, secure, and eco-friendly user journey for creators and fans that includes in-app wallet creation, no gas fees charged to users, and no prior knowledge of blockchain technology needed to participate.
Other Unique NFT Integrations Upstream Facilitates
- NFT ticketing
- Proof of Attendance NFTs
- Free NFT Airdrops
- Membership NFTs
- Profile Picture (PFP)NFTs
- NFTS with utility functions such as pay-per-view NFTs, Rewards Card NFTs, Content Access NFTs, and more.
After announcing that Colts Hall of Famer, Edgerrin James, has become a strategic Brand Ambassador, it has become apparent that NFTs continue to pique the interest of many. It is our ambition that by introducing this new NFT integration, millions of users will be able to collect and trade NFTs affiliated with their favorite celebrities, thus shepherding in a new era of fan engagement!
*NFTs received have no economic value, royalties, equity ownership, or dividends. NFTs are for collection and display only.
Upstream, a MERJ Exchange Market, is a fully regulated global stock exchange for digital securities. Powered by Horizon’s proprietary matching engine technology, the exchange enables investors to trade shares in IPOs, NFTs, U.S., and international dual-listed equities, and celebrity ventures directly from the app https://upstream.exchange/. Interested issuers can reach the team at firstname.lastname@example.org.
Horizon is a fintech company that builds and powers global securities exchanges with an integrated suite of software for compliant issuance, management, and secondary trading of securities. Their in-house solutions combine Wall Street and Silicon Valley to power the next generation of securities offerings and trading in the U.S. and globally. Learn more at https://www.horizonfintex.com/.