Accessible process included in-app wallet creation, no gas fees charged to users, and no blockchain knowledge needed
By Fernanda De La Torre
The latest version of Upstream was approved and published by Apple & Google this week! This new version features an even more streamlined process for fans aiming to participate in an Upstream NFT airdrop for the first time.
This is saying something, because we believe Upstream already featured the most simplified, secure, and eco-friendly NFT airdrop user journey for creators and fans with in-app wallet creation, no gas fees charged to users, and no blockchain knowledge needed to participate.
Our latest app update delays KYC verification until a transaction that requires this verification is triggered. It’s important to note that this update doesn’t remove or lessen our identity verification or AML compliance measures; rather, it postpones them until they are necessary.
Because we primarily work with entities across music, sports, and entertainment, it was important for us to create a journey that allowed fans of all levels to enjoy.
It was also equally, if not more important, to protect creators’ brands and their audiences. Upstream is the first global securities exchange to proactively integrate investor protection measures including Know Your Customer “KYC” and Anti-Money Laundering “AML” to combat NFT market manipulation and maintain a safe and secure NFT ecosystem.
Here’s what the new user journey looks like:
1. Download Upstream and sign up. Upstream auto-creates a blockchain wallet and signing key which is unlocked with your biometrics each time you make a transaction.
2. Enter the claim code. Once the claim code is announced, participants scan the QR code and enter the claim code while the Airdrop is open.
3. Collect or trade NFT. Winning fans will receive a push notification and the NFT will be added to your Upstream portfolio to hold, trade or export.
NFTs are attracting the attention of prominent athletes, musicians, artists and entertainers with no signs of slowing down. With this new process, we hope to enable millions of users to collect and trade NFTs tied to their favorite celebrities and usher in a new era of fan engagement!
Make sure to join Upstream’s discord channel to stay up to date with all future airdrops!
Upstream, a MERJ Exchange Market, is a fully regulated global stock exchange for digital securities. Powered by Horizon’s proprietary matching engine technology, the exchange enables investors to trade shares in IPOs, NFTs, U.S., and international dual-listed equities, and celebrity ventures directly from the app https://upstream.exchange/. Interested issuers can reach the team at firstname.lastname@example.org.
Horizon is a fintech company that builds and powers global securities exchanges with an integrated suite of software for compliant issuance, management, and secondary trading of securities. Their in-house solutions combine Wall Street and Silicon Valley to power the next generation of securities offerings and trading in the U.S. and globally. Learn more at https://www.horizonfintex.com/.