Accessible process included in-app wallet creation, no gas fees charged to users, and no blockchain knowledge needed

By Fernanda De La Torre

The latest version of Upstream was approved and published by Apple & Google this week! This new version features an even more streamlined process for fans aiming to participate in an Upstream NFT airdrop for the first time.

This is saying something, because we believe Upstream already featured the most simplified, secure, and eco-friendly NFT airdrop user journey for creators and fans with in-app wallet creation, no gas fees charged to users, and no blockchain knowledge needed to participate.

Our latest app update delays KYC verification until a transaction that requires this verification is triggered. It’s important to note that this update doesn’t remove or lessen our identity verification or AML compliance measures; rather, it postpones them until they are necessary.

Because we primarily work with entities across music, sports, and entertainment, it was important for us to create a journey that allowed fans of all levels to enjoy.

It was also equally, if not more important, to protect creators’ brands and their audiences. Upstream is the first global securities exchange to proactively integrate investor protection measures including Know Your Customer “KYC” and Anti-Money Laundering “AML” to combat NFT market manipulation and maintain a safe and secure NFT ecosystem.

Here’s what the new user journey looks like:

1. Download Upstream and sign up. Upstream auto-creates a blockchain wallet and signing key which is unlocked with your biometrics each time you make a transaction.

2. Enter the claim code. Once the claim code is announced, participants scan the QR code and enter the claim code while the Airdrop is open.

3. Collect or trade NFT. Winning fans will receive a push notification and the NFT will be added to your Upstream portfolio to hold, trade or export.

NFTs are attracting the attention of prominent athletes, musicians, artists and entertainers with no signs of slowing down. With this new process, we hope to enable millions of users to collect and trade NFTs tied to their favorite celebrities and usher in a new era of fan engagement!

Make sure to join Upstream’s discord channel to stay up to date with all future airdrops!

About Upstream

Upstream, a MERJ Exchange Market, is a fully regulated global stock exchange for digital securities. Powered by Horizon’s proprietary matching engine technology, the exchange enables investors to trade shares in IPOs, NFTs, U.S., and international dual-listed equities, and celebrity ventures directly from the app https://upstream.exchange/. Interested issuers can reach the team at hello@upstream.exchange.

About Horizon

Horizon is a fintech company that builds and powers global securities exchanges with an integrated suite of software for compliant issuance, management, and secondary trading of securities. Their in-house solutions combine Wall Street and Silicon Valley to power the next generation of securities offerings and trading in the U.S. and globally. Learn more at https://www.horizonfintex.com/.

Disclaimers

Upstream is a MERJ Exchange market. MERJ Exchange is a licensed Securities Exchange, an affiliate of the World Federation of Exchanges and full member of ANNA. MERJ supports global issuers of traditional and digital securities through the entire asset life cycle from issuance to trading, clearing, settlement and registry. It operates a fair and transparent marketplace in line with international best practice and principles of operations of financial markets. Upstream does not endorse or recommend any public or private securities bought or sold on its app. Upstream does not offer investment advice or recommendations of any kind. All brokerage services offered by Upstream are intended for self-directed clients who make their own investment decisions without aid or assistance from Upstream. All customers are subject to the rules and regulations of their jurisdiction. By accessing the site or app, you agreed to be bound by its terms of use and privacy policy. Company and security listings on Upstream are only suitable for investors who are familiar with and willing to accept the high risk associated with speculative investments, often in early and development stage companies. There can be no assurance the valuation of any particular company’s securities is accurate or in agreement with the market or industry comparative valuations. Investors must be able to afford market volatility and afford the loss of their investment. Companies listed on Upstream are subject to significant ongoing corporate obligations including, but not limited to disclosure, filings and notification requirements, as well compliance with applicable quantitative and qualitative listing standards.

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