Upstream can help brands launch NFTs to encourage customer engagement this holiday season

By Fernanda De La Torre

Using NFTs (Non-Fungible Tokens) can be an innovative way for brands to boost sales and engage customers during the holiday season. Here are some creative strategies that your brand can launch this holiday season:

1. Limited Edition NFTs:

  • Create limited edition holiday-themed NFTs that customers can claim. These could be digital art, virtual greeting cards, or exclusive holiday messages. These messages can come from influencers associated with your brand as well and create a more unique feel. One example could be last year’s Christmas collaboration between Funko, the collectible toy manufacturer, and Warner Bros., “Elf” phygital Funko pop series.¹

2. Exclusive Discounts and Rewards:

  • Offer exclusive discounts or rewards to customers who purchase your products using specific NFTs. You can encourage in-store usage to increase foot traffic and gamify the experience. Limited time NFTs can create a sense of exclusivity and urgency, encouraging more sales.

3. Virtual Advent Calendars:

  • Develop virtual advent calendars as NFTs, where customers can unlock a new digital surprise or discount code every day or every week leading up to the holidays. This keeps customers engaged and excited to interact with your brand. Reward those who participate and collect them all.

4. Interactive Storytelling:

  • Create an interactive NFT-based story related to your brand or products. Customers can purchase different chapters of a story as NFTs and participate in shaping the narrative. This can be a unique way to engage your audience.

5. Charity Initiatives:

  • Tie your NFT sales to a charitable cause. A percentage of the sales from your holiday-themed NFTs could go to a charity. Customers are often more willing to make a purchase if it contributes to a good cause. On Upstream, we accept credit, debit, PayPal, USDC and bank payments making it convenient for donors. As a cash-based platform, charities are paid in USD and don’t need to bother converting any digital currency.

6. NFT Scavenger Hunts:

  • Organize a digital scavenger hunt where participants need to collect specific holiday-themed NFTs to win prizes or discounts. Upstream uses claim codes for participants to claim a digital collectible. This claim code can be cleverly integrated into your social media calendar or hidden in a website or blog to drive engagement and create a buzz around your brand. You can even take advantage of our geofence NFT integration which provides brands a unique avenue for releasing digital collectibles tailored to precise locations.

7. Virtual Events and Parties:

  • Host virtual events or parties accessible only to holders of your holiday NFTs. This could include live-streamed concerts, exclusive product launches, or interactive games, creating a strong community around your brand.

8. Collaborations with Artists and Celebrities:

  • Collaborate with popular artists or celebrities to create exclusive holiday-themed NFTs with unique sound bites, behind the scenes recordings, etc,. Making these moments into NFTs creates rare, immutable collectibles for fans to purchase and share.

9. NFT-Based Loyalty/Rewards Programs:

  • Introduce a loyalty program where customers earn exclusive holiday NFTs based on their purchases. These NFTs can grant access to special discounts, events, or even future product releases. If your brand already has a loyalty or rewards program, you can easily integrate NFTs into it. You can learn more about the benefits of adding NFTs to your rewards program here.

The key is to make the experience valuable, exclusive, and interactive. By integrating NFTs creatively into your holiday marketing strategy, you can enhance customer engagement and potentially boost sales for your brand.

Some key benefits of NFTS

Scarcity: NFTs introduce digital ownership with unique, unchangeable digital IDs that foster shared experiences and FOMO.

Community: Your brand collectibles are tradable on Upstream’s user-friendly app, expanding reach and sparking conversations.

Gamify: Create excitement with limited edition digital assets tied to achievements, special milestones, memorialized history, and location-specific offers.

Quantify: Track real-time customer interactions with loyalty rewards on the blockchain for insights to effectively tailor your offerings.

Immersive Experiences: Strengthen brand engagement with personalized, interactive NFTs. Break new ground in Metaverses and capture tech-savvy customers.

Working with Upstream

With many NFT platforms out there, it can be confusing for brands to pick who to work with. It’s crucial to work with a platform that allows you to showcase your brand’s creativity and engage with your audience. This is where Upstream shines as the ideal choice for launching your NFT campaigns.

Upstream offers a plethora of benefits that set it apart from the rest and is the only regulated platform. Other benefits of launching your NFTs with Upstream include.

  • No upfront costs, no exclusive contracts; receive 75% of all NFT sales.
  • Simplified, user-friendly process; accepts Credit / Debit, PayPal, and USDC for payment.
  • Keep your NFTs under your brand umbrella. Users are only taken to Upstream when it’s time to securely purchase or claim their NFTs.
  • Upstream maintains certain insurances and bankruptcy protections for cash and securities held by Upstream Members. Details here.

We make it simple for brands to enter this world with no blockchain knowledge needed, and offer the ability to create thousands, even millions of NFTs.

Don’t forget to follow us on all social platforms and stay tuned for our holiday NFT launches coming very soon!

Interested brands can reach Upstream at Visit to learn more.


1 NFT Evening


This communication shall not constitute an offer to sell securities or the solicitation of an offer to buy securities in any jurisdiction where such offer or solicitation is not permitted.

NFTs have no royalties, equity ownership, or dividends. NFTs are for utility, collection, redemption, or display purposes only. Anyone may buy and sell NFTs on Upstream.

* U.S. or Canadian-based citizens or permanent residents may only deposit, buy, or sell securities on Upstream after being introduced by a licensed broker-dealer. A list of licensed broker-dealers can be found on the Upstream Support Center. Note that U.S. or Canadian-based investors include those U.S. or Canadian citizens who may be domiciled overseas. All orders for sale are non-solicited by Upstream and a user’s decision to trade securities must be based on their own investment judgement. Anyone may buy and sell NFTs on Upstream.

Upstream is a MERJ Exchange market. MERJ Exchange is a licensed Securities Exchange, an affiliate of the World Federation of Exchanges, a National Numbering Agency and member of ANNA. MERJ is regulated in the Seychelles by the Financial Services Authority Seychelles, an associate member of the International Association of Securities Commissions (IOSCO). MERJ supports global issuers of traditional and digital securities through the entire asset life cycle from issuance to trading, clearing, settlement, and registry. It operates a fair and transparent marketplace in line with international best practices and principles of operations of financial markets. Upstream does not endorse or recommend any public or private securities bought or sold on its app. Upstream does not offer investment advice or recommendations of any kind. All services offered by Upstream are intended for self-directed clients who make their own investment decisions without aid or assistance from Upstream. All customers are subject to the rules and regulations of their jurisdiction. By accessing the site or app, you agreed to be bound by its terms of use and privacy policy. Company and security listings on Upstream are only suitable for investors who are familiar with and willing to accept the high risk associated with speculative investments, often in early and development stage companies. There can be no assurance the valuation of any particular company’s securities is accurate or in agreement with the market or industry comparative valuations. Investors must be able to afford market volatility and afford the loss of their investment. Companies listed on Upstream are subject to significant ongoing corporate obligations including, but not limited to disclosure, filings, and notification requirements, as well as compliance with applicable quantitative and qualitative listing standards.

Forward-Looking Statements

This communication contains “forward-looking statements.” Such statements may be preceded by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential,” or similar words. Forward-looking statements are not guarantees of future performance, are based on certain assumptions, and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company’s control, and cannot be predicted or quantified, and, consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks and uncertainties associated with (i) difficulties in obtaining financing on commercially reasonable terms; (ii) changes in the size and nature of our competition; (iii) loss of one or more key executives or brand ambassadors; and (iv) changes in legal or regulatory requirements in the markets in which we operate. The Company assumes no obligation to publicly update or revise its forward-looking statements as a result of new information, future events or otherwise.

Leave a comment