By Vanessa Malone

Global Fan Exchange “GFX” is Horizon’s next generation fan engagement platform giving fans the opportunity to invest, drive awareness, and share in the success of celebrity and athlete ventures.

A few weeks ago we explored how Global Fan Exchange offers next generation athlete financing and what makes GFX unique. Now we want to explore how musicians, entertainers, and other celebrities can leverage the platform to fund their next big ventures.

The market

A new movement is taking place. Artists are leveraging their fanbases to fuel their ventures. Whether its a high-profile tequila brand, a makeup enterprise, or an artist taking ownership of their music catalogs; it seems like celebrities are feeling more empowered than ever to be in control of their revenue streams.

We believe Global Fan Exchange is the next step for this movement, offering tools for celebrities to accelerate their ventures while giving back to their fans who played a big role in their success.

Because Global Fan Exchange is made up of a team of Wall Street bankers, crowdfunding pioneers, world-class software developers, athletes and entertainers; we believe the sky is the limit for artists ready to let their fans fuel and share in their success.

Artists can work together with Global Fan Exchange to…

  • Accelerate a new business idea
  • Sell a % of their music royalty
  • Re-record their masters
  • Fund their next tour
  • Create memorabilia NFTs (non-fungible tokens)
  • & more

In exchange for selling a small percent of the venture to fans, celebrities have the opportunity to raise meaningful crowdfunded capital from fans who’ll be brand ambassadors throughout the lifecycle of the ventures. The possibility of not only generating, but maintaining viral fan engagement is built into Global Fan Exchange.

How it works for celebrities who invite fans to own a stake in their career 

We know how busy celebrities are. This is why we designed the platform so that you only need to focus on leveraging your existing personal brand to spread the word to your fanbase. 

GFX makes corporate, compliance and offering requirements userfriendly for the artist.

1. Set your funding goal

Our GFX experts will help determine your funding potential based on your venture goal and needs.

2. Create your branded shares & funding goal 

GFX has a substantial partner program to identify the right crowdfunding platform and trading venue for your shares. 

3. Launch crowdfunding offering to fans

This is your time to shine. Share your unique investment opportunity with fans through the GFX platform, social, email, PR etc. GFX includes advanced onboarding technology and investor management tools to support a seamless offering. 

4. Secondary trading for fans 

Through Global Fan Exchanges’ affiliation with Upstream; a Horizon-powered, regulated stock exchange for digital securities, eligible fan-driven assets classes will be able to trade in real-time from a user-friendly trading app. We aim to make GFX the ultimate hub for fan offerings. 

Benefits for celebrities

  • Crowdfunded capital to deploy on your venture upon success of an offering
  • % ownership shares in the fan venture that are tradeable on Upstream ​& benefit from any share value growth & dividends alongside fans
  • Innovative fan engagement initiative to create brand ambassadors
  • User-friendly smartphone app to engage with your biggest supporters

Benefits for the fans

  • Stake in the future of their favorite musician or athlete’s future
  • Potential for dividends
  • Potential for trading shares with other fans on regulated markets
  • User-friendly smartphone app to trade shares
  • Unique engagement opportunities

GFX offers an innovative fan engagement platform to help seamlessly manage your entire offering. Interested fans can learn more and join the investor waitlist at Interested celebrities and athletes can reach the management team at

About Global Fan Exchange

Global Fan Exchange is a hub for fans to invest in and ultimately trade shares tied to the income streams of their favorite athletes, musicians, and entertainers. Visit us at

About Upstream:

Upstream, a MERJ Exchange Market, is a fully regulated global stock exchange for digital securities. Powered by Horizon’s proprietary matching engine technology, the exchange will enable investors to trade shares in SPACs, high-growth startups, and other unique asset classes directly from the app Interested issuers can reach the team at


The foregoing post contains forward looking statements relating to the business of Global Fan Exchange and its affiliated companies. All statements, other than statements of historical fact included herein are “forward-looking statements.” These forward-looking statements are often identified by the use of forward-looking terminology such as “believes,” “expects” or similar expressions, involve known and unknown risks and uncertainties. Although Global Fan Exchange believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this post. Global Fan Exchange does not assume any duty to update these forward-looking statements.

GFX is not a registered broker dealer and will not take commission based fees. Securities transactions are conducted through registered broker dealers in the United States and internationally on Upstream, which is a MERJ Exchange market. MERJ Exchange is a licensed Securities Exchange, an affiliate of the World Federation of Exchanges and full member of ANNA. THIS PRESS RELEASE SHALL NOT CONSTITUTE AN OFFER TO SELL SECURITIES OR THE SOLICITATION OF AN OFFER TO BUY SECURITIES IN ANY JURISDICTION WHERE SUCH OFFER OR SOLICITATION IS NOT PERMITTED.

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