2023: A year of transformation for NFTs

2023: A year of transformation for NFTs Where are NFTs headed in 2024? By Anastasia Samaras This year and leading into 2024, NFTs are going beyond their rocky origins to bring digital ownership to rewards programs, fan engagement, and brand awareness. This could mean rare digital badges depending on membership level, digital versions of loyalty […]Continue Reading

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Boost customer engagement this holiday season with NFTs

Upstream can help brands launch NFTs to encourage customer engagement this holiday season By Fernanda De La Torre Using NFTs (Non-Fungible Tokens) can be an innovative way for brands to boost sales and engage customers during the holiday season. Here are some creative strategies that your brand can launch this holiday season: 1. Limited Edition […]Continue Reading

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5 ways NFTs add value to traditional rewards

Upstream adds value to brand’s traditional rewards through NFTs By Fernanda De La Torre NFTs continue to trickle into various industries and their reward programs. Just recently Amex added digital collectibles to their program offering member collectibles to commemorate events and experiences. You may be wondering what NFTs offer that’s different from traditional rewards. Here’s […]Continue Reading

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How brands can benefit from adding NFTs to their traditional rewards program

How digital collectibles can drive engagement, foot traffic, and convert to more sales! By Anastasia Samaras In the rapidly evolving digital landscape, traditional approaches to rewarding customer loyalty have the potential to undergo a remarkable evolution. The emergence of non-fungible tokens (NFTs) has brought a wave of innovation, allowing brands to redefine the way they […]Continue Reading

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Upstream Up Close Recap: Digital Coupons

Exploring Upstream’s digital coupon program that aims to turn shareholders into customers and customers into shareholders. by Fernanda De La Torre This week, the Upstream team published the sixth episode of their new Twitter Spaces series, ‘Upstream Up Close’, featuring 10–15 minute conversations about NFTs, blockchain, and trading on Upstream. This sixth episode touches on […]Continue Reading

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How to build a supportive NFT community on Discord

Leverage Discord to expand your NFT audience By Anastasia Samaras Non-fungible tokens (NFTs) have the potential to revolutionize the way we interact with and own digital assets. However, in order to be successful, NFT projects need to overly communicate with their audience to share important updates, answer questions, and most importantly bring the community together to […]Continue Reading

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Dual listing on Upstream for a digital-first approach

How dual listing on Upstream works to connect issuers with a digital first community By Fernanda De La Torre Just this year, Upstream, a MERJ Exchange market, announced its Dual Listing Exchange Program. The program launched with the intention of offering issuers from exchanges all around the world the ability to expand their investor base and liquidity […]Continue Reading

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A dive into the regulatory landscape surrounding NFTs Upstream

An Upstream Up-Close recap on crypto, blockchain, and the implications it may have for NFT regulation By Fernanda De La Torre Last week, the Upstream team published the fourth episode of their new Twitter Spaces series, ‘Upstream Up Close’, featuring 10–15-minute conversations about NFTs, blockchain, and trading on Upstream. The fourth episode explores the current […]Continue Reading

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Upstream surpasses 5k+ users!

Celebrating Upstream’s rapid growth in user acquisition since November and the significance of more than 5k unique Upstream wallets By Fernanda De La Torre Upstream has recently reached a significant milestone of 5,000 users and counting that have joined our trading community! This achievement comes at an exciting time for Upstream, a MERJ Exchange market, […]Continue Reading

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Upstream: Breaking Industry Barriers with the Ultimate Trading App for Global Investors

How Upstream is breaking the glass ceiling for investors to access stocks from all markets By Fernanda De La Torre Upstream, a MERJ Exchange market, is a global trading app committed to breaking industry barriers by enabling investors from all over the world to invest in U.S. public companies that were previously out of their […]Continue Reading

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