How NFTs can empower college athletes and accelerate their athletic career

With the NCAA’s new rules surrounding NIL, college athletes can now leverage their brand and release NFT projects that can help fund and accelerate their career By Fernanda De La Torre Over the past year, the NFT market has continued to grow and evolve drastically. From PFP NFTs, to membership NFTs, to NFTs representing home […]Continue Reading

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NFTs Bridging the Gap between Physical and Digital Merchandise

How NFTs can be connected to physical merchandise By Anastasia Samaras When you think of an NFT (Non-Fungible Token), first thoughts typically go to traditional art pieces or high-profile digital art collections like the Bored Ape Yacht Club or CryptoPunks. We believe that was just phase one of the NFT market, one that will be joined by […]Continue Reading

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NFTs open new doors in the entertainment industry

NFTs bring the entertainment industry innovative ways to fund projects and boost fan engagement By Fernanda De La Torre The entertainment industry as we know it is changing. These changes are being accelerated by the pandemic, new technology, and the rise of new mediums fans are consuming material from. Due to the closure of cinemas […]Continue Reading

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How to integrate an NFT strategy into my brand

Getting started with NFTs for your brand By Anastasia Samaras The market for non-fungible tokens (NFTs) reached $41 billion in 2021!¹ A diverse number of brands are committing resources to integrate NFTs into their Web 3.0 strategies. Navigating a new space can be daunting, but we believe the benefits outweigh the risks when it comes to […]Continue Reading

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Upstream’s response to potential incoming NFT market regulation

NY, New York / ACCESSWIRE / March 9, 2022 / Upstream, a MERJ Exchange Market and first regulated securities exchange to offer non-fungible token “NFT” trading alongside digital securities is responding to news of potential incoming NFT market regulation with its innovative methodology capable of supporting NFTs as securities in the global market if the […]Continue Reading

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