Tag Archives: NBA

Penny to join other athletes and public figures in offering NFTs as digital collectibles to their fans. By Anastasia Samaras This week we announced that Memphis Tigers Coach and Former NBA All-Star Penny Hardaway joined Upstream as a strategic brand ambassador. Penny, like many forward-thinking athletes, college teams, and brands, has begun generating new fan engagement […]Continue Reading

As a strategic brand ambassador, Dominique Wilkins will advise athletes and public figures on how to integrate NFTs into their personal brand-building initiatives using Upstream By Fernanda De La Torre This week we announced that NBA Hall of Famer and Hawks’ Vice President of Basketball Dominique Wilkins joined Upstream as a strategic brand ambassador. We’re […]Continue Reading