Upstream adds NFL Hall of Famer Edgerrin James as an athlete brand ambassador

Strategic brand ambassador Edgerrin James will be advising college and professional athletes on how to integrate NFTs into their personal brand-building strategies using Upstream By Fernanda De La Torre This week we announced that Colts Hall of Famer Edgerrin James joined Upstream as a strategic brand ambassador. We’re very excited to have Edgerrin James on […]Continue Reading

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How can European football clubs start to recover financially from COVID’s impact?

Talks about UEFA’s $8.2B COVID fund implies that the top clubs could reap the most benefits, what other options do European football clubs have? By Vanessa Malone UEFA, European football’s governing body, is creating a €7 billion ($8.2 billion) COVID relief fund to help bail out the football teams struggling to manage their debts from the […]Continue Reading

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Interview with former NFL player, serial entrepreneur & CEO of Global Fan Exchange — Ryan McNeil

By Vanessa Malone Recently, we announced that Horizon has partnered with former NFL executives and players Ryan McNeil, Ray Farmer, and Garrick Jones to launch Global Fan Exchange “GFX,” a sports platform that will allow fans to invest and ultimately trade shares tied to a portion of athletes and teams’ income streams. This week, we […]Continue Reading

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Horizon launches sports platform that will allow fans to invest in their favorite professional athletes

Led by former NFL players and executives Ryan McNeil, Ray Farmer, & Garrick Jones Yesterday, we announced that Horizon has partnered with former NFL executives and players Ryan McNeil, Ray Farmer, and Garrick Jones to launch Global Fan Exchange “GFX,” a sports platform that will allow fans to invest and ultimately trade shares tied to a […]Continue Reading

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