2023: A year of transformation for NFTs

2023: A year of transformation for NFTs Where are NFTs headed in 2024? By Anastasia Samaras This year and leading into 2024, NFTs are going beyond their rocky origins to bring digital ownership to rewards programs, fan engagement, and brand awareness. This could mean rare digital badges depending on membership level, digital versions of loyalty […]Continue Reading

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Upstream vs Traditional Trading Apps

Exploring the future of capital markets as upstream challenges traditional trading apps By Fernanda De La Torre Last week, the Upstream team published the ninth episode of their new Twitter Spaces series, ‘Upstream Up Close’, featuring 10–15 minute conversations about NFTs, blockchain, and trading on Upstream. The ninth episode put Upstream head-to-head against traditional trading […]Continue Reading

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How brands can benefit from adding NFTs to their traditional rewards program

How digital collectibles can drive engagement, foot traffic, and convert to more sales! By Anastasia Samaras In the rapidly evolving digital landscape, traditional approaches to rewarding customer loyalty have the potential to undergo a remarkable evolution. The emergence of non-fungible tokens (NFTs) has brought a wave of innovation, allowing brands to redefine the way they […]Continue Reading

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Exploring Upstream’s Cutting-Edge Geofenced NFTs

How Upstream combines location and blockchain technology to create meaningful interactions for brands and their fans By Fernanda De La Torre We’re excited to announce the launch of our enhanced geofenced NFTs on Upstream! This groundbreaking feature aims to provide brands, companies, and public figures with a unique avenue for releasing digital collectibles and offers […]Continue Reading

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Upstream Up Close Recap: Digital Coupons

Exploring Upstream’s digital coupon program that aims to turn shareholders into customers and customers into shareholders. by Fernanda De La Torre This week, the Upstream team published the sixth episode of their new Twitter Spaces series, ‘Upstream Up Close’, featuring 10–15 minute conversations about NFTs, blockchain, and trading on Upstream. This sixth episode touches on […]Continue Reading

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How to build a supportive NFT community on Discord

Leverage Discord to expand your NFT audience By Anastasia Samaras Non-fungible tokens (NFTs) have the potential to revolutionize the way we interact with and own digital assets. However, in order to be successful, NFT projects need to overly communicate with their audience to share important updates, answer questions, and most importantly bring the community together to […]Continue Reading

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Westmount Capital and Horizon Fintex Team Up to Advance Digital-First Capital Market Goals

Westmount Capital to introduce clients to Upstream for secondary trading on the blockchain-powered global market By Fernanda De La Torre Earlier this week, Westmount Capital announced that it had signed a Partnership Agreement with Horizon Fintex Advisors, Ltd. (“HFA”), a registered sponsor advisor to Upstream. This HFA partnership offers Westmount Capital’s Canadian, European, and other […]Continue Reading

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BTCS Inc. to List Series V Preferred Shares on Upstream

By Anastasia Samaras We’re excited to announce that BTCS Inc. (Nasdaq: BTCS), a blockchain technology-focused company, has announced its approval to list its Series V Preferred shares (“Series V”) on Upstream, a MERJ Exchange market. Trading on Upstream will become available on June 29, 2023, at 10:00 am ET under the ticker symbol ‘BTCSP’. BTCS […]Continue Reading

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NFTs, a thing of the past, or a different kind of NFT future?

By Fernanda De La Torre In the past year, the value of several popular non-fungible tokens (NFTs) has experienced a significant decrease. Factors like market oversaturation, environmental concerns, the crypto winter, and speculative risks have contributed to the decrease initial in popularity. However, despite this decline, a lot of NFT buyers remain undeterred by the […]Continue Reading

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The Evolution of NFTs: From Speculative Investments to the Future of Fan Engagement

By Anastasia Samaras This week, the Upstream team published the second episode of their new Twitter Spaces series, ‘Upstream Up Close’, featuring 10–15 minute conversations about NFTs, blockchain, and trading on Upstream. This second episode focused on the Evolution of NFTs which explored how NFTs started, where they are now, and where we will see […]Continue Reading

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