How to integrate an NFT strategy into my brand

Getting started with NFTs for your brand By Anastasia Samaras The market for non-fungible tokens (NFTs) reached $41 billion in 2021!¹ A diverse number of brands are committing resources to integrate NFTs into their Web 3.0 strategies. Navigating a new space can be daunting, but we believe the benefits outweigh the risks when it comes to […]Continue Reading

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Upstream app update reveals simple 3-step NFT Airdrop process

Accessible process included in-app wallet creation, no gas fees charged to users, and no blockchain knowledge needed By Fernanda De La Torre The latest version of Upstream was approved and published by Apple & Google this week! This new version features an even more streamlined process for fans aiming to participate in an Upstream NFT […]Continue Reading

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Upstream’s response to potential incoming NFT market regulation

NY, New York / ACCESSWIRE / March 9, 2022 / Upstream, a MERJ Exchange Market and first regulated securities exchange to offer non-fungible token “NFT” trading alongside digital securities is responding to news of potential incoming NFT market regulation with its innovative methodology capable of supporting NFTs as securities in the global market if the […]Continue Reading

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Are NFTs coming to the NYSE? Eventually, but Upstream is live now.

Upstream, a regulated exchange powered by Ethereum is live and offering both securities and NFTs to participate in. By Fernanda De La Torre and Vanessa Malone The NYSE is entering the NFT Marketplace Last week the New York Stock Exchange filed a trademark application with the United States Patent and Trademark Office to register the […]Continue Reading

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Can NFTs build Generational Wealth?

By Fernanda De La Torre What is Generational Wealth? The term “generational wealth” refers to wealth that is passed down through generations within a family. Traditionally, this type of wealth is made by investing in the stock market, antiques and heirlooms, real estate, or by starting a business. Methods like investing in dividend-paying stocks, collectibles […]Continue Reading

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What is Web 3.0 and how is it putting control back in our hands?

How we got to Web 3.0 and where it’s headed next By Vanessa Malone Web 3.0 is the next version of the internet characterized by decentralized applications, user-owned data, and highly personalized user experiences putting end users back in the driver’s seat. To get a grasp on Web 3.0, it’s helpful to start with the first […]Continue Reading

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NFT trading on Ethereum heading into 2022

Ethereum’s growth, NFT platform traction and where Upstream fits in  By Vanessa Malone In 2021 we saw a wave of mainstream acceptance towards blockchain technology with the rise of non-fungible tokens “NFTs.” NFT was even slated as Collins Dictionary’s word of the year award for 2021! The appeal and level of familiarity that digital collectibles offer […]Continue Reading

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Horizon’s biggest milestones of 2021

Upstream, strategic partnerships, NFTs, & more By Vanessa Malone From the launch of Upstream to our notable strategic partnership announcements, Horizon is positioning itself to revolutionize trading with blockchain technology. As we approach 2022, we want to first look back at our biggest accomplishments from 2021 that led us to this key moment in our company’s […]Continue Reading

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NFTs for all instead of NFTs for a select few

Upstream supporting fan engagement NFTs for as little as $25 with no gas fees By Vanessa Malone NFTs have taken the world by storm. With talks of the Metaverse and major companies entering the world of digital collectibles, the potential for NFTs has only begun to take shape.  The majority of headlines surrounding NFTs have been […]Continue Reading

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Upstream enables traditional equities to be bought using USDC stablecoin for the first time through dual listings

Horizon-powered exchange offers global liquidity potential for NASDAQ, OTC Market & International Issuers We are thrilled to announce that Upstream, the digital stock exchange and trading app powered by Horizon Fintex and MERJ Exchange Limited, will offer dual listing capability to U.S. NASDAQ and over the counter (OTC) market issuers and international stock exchanges including […]Continue Reading

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