Grammy-winning artist Pitbull’s involvement to advise musicians on new way to leverage their personal brands and fund ventures with meaningful fan capital on the fan engagement platform

“It is an honor to join GFX’s music division as a strategic advisor. When I saw the innovation behind the GFX platform, I knew I had to be a part of it. GFX represents the future of fan engagement and will empower forward-thinking artists to fund their dreams.” 

— Armando Christian Perez (Pitbull)

This week, we revealed that Grammy-winning, international superstar Armando Christian Pérez, aka Pitbull, has joined Global Fan Exchange’s music division as a strategic advisor!

As a strategic advisor, Pitbull brings global exposure potential to GFX’s innovative methodology which empowers musicians with the tools to fund their ventures with crowdfunded capital from fans who’ll become brand ambassadors with a vested interest in the artists’ success. 

As a Grammy-winning artist, education advocate, and entrepreneur with dozens of international number ones, hundreds of gold and platinum certifications, single sales of over 80mm, and cumulative views above 15B; Pitbull offers invaluable experience and key relationships to help drive GFX’s growth initiatives across the music industry.

What’s the significance?

The music industry is ripe for disruption, and Pitbull’s involvement in Global Fan Exchange kicks off our vision of revolutionizing it. 

Factors like the rise of streaming and the pandemic have led to the recognition of artists’ masters as promising asset classes. Leading artists are already selling their catalogs, publishing rights, and music royalties to buyers eager to scoop up music IP. Hipgnosis Songs Fund has reportedly spent more than $1.7 billion on high-profile music acquisitions since it launched in 2018.¹ In today’s digital world, even songs decades old are proving longevity. Fleetwood Mac’s 1977 song “Dreams” hit the Billboard Hot 100 recently after a trend was started on TikTok with the song playing in the background.

GFX offers a revolutionary methodology that empowers musicians to leverage their personal brands to generate revenue streams while fans are offered first-of-their-kind opportunities to own a stake in their favorite artists’ music royalties, masters, tours, NFTs (non-fungible tokens) and other ventures.

GFX also represents an innovative fan engagement opportunity for musicians to give back to fans who played a major role in their success. Imagine thousands of fans turned shareholders supporting musicians wholeheartedly across their own platforms whenever a new song is released, a tour is announced, or an initiative is presented. Fans also gain access to unique engagement opportunities, fan perks, and potential dividends in addition to being part of their favorite musicians’ futures. We believe its the future of fan engagement. 

Through GFX’s affiliation with ‘Upstream,’ a Horizon-powered, regulated stock exchange for digital securities, fans will be able to trade eligible shares from a user-friendly trading app.

How GFX works with musicians

“Whether it’s a high-profile tequila brand, a makeup enterprise, or an artist taking ownership of their music catalogs; it seems like celebrities are feeling more empowered than ever to be in control of their revenue streams,” says Mark Elenowitz, President of Horizon. “We believe GFX introduces the next evolution of venture funding where musicians and athletes can raise meaningful capital from fans who will support the venture throughout its journey.”

Because Global Fan Exchange is made up of a team of Wall Street bankers, crowdfunding pioneers, world-class software developers, athletes and entertainers; we believe the sky is the limit for artists ready to let their fans fuel and share in their success.

GFX makes corporate, compliance and offering requirements userfriendly for the artist.

1. Set your funding goal

Our GFX experts will help determine your funding potential based on your venture goal and needs.

2. Create your branded shares & funding goal

GFX has a substantial partner program to identify the right crowdfunding platform and trading venue for your shares.

3. Launch crowdfunding offering to fans

This is your time to shine. Share your unique investment opportunity with fans through the GFX platform, social, email, PR etc. GFX includes advanced onboarding technology and investor management tools to support a seamless offering.

4. Secondary trading for fans

Through Global Fan Exchanges’ affiliation with Upstream; a Horizon-powered, regulated stock exchange for digital securities, eligible fan-driven assets classes will be able to trade in real-time from a user-friendly trading app. We aim to make GFX the ultimate hub for fan offerings.

Benefits for musicians

  • Crowdfunded capital to deploy on your venture upon success of an offering
  • % ownership shares in the fan venture that are tradeable on Upstream ​& benefit from any share value growth & dividends alongside fans
  • Innovative fan engagement initiative to create brand ambassadors
  • User-friendly smartphone app to engage with your biggest supporters

Benefits for the fans

  • Stake in the future of their favorite musician’s future
  • Potential for dividends
  • Potential for trading shares with other fans on regulated markets
  • User-friendly smartphone app to trade shares
  • Unique engagement opportunities

Concluding thoughts

The GFX management team is being carefully selected to lead the platform’s go-to-market strategy and recruit high quality participants into the GFX community. 

Pitbull joins former NFL players and executives Ryan McNeil, Ray Farmer and Garrick Jones who head the sports division. Interested parties can learn more at or reach the team at


1 NY Times

About Global Fan Exchange:

Global Fan Exchange is a hub for fans to invest in and ultimately trade shares tied to the income streams of their favorite athletes, musicians, and entertainers. Visit us at

About Upstream:

Upstream, a MERJ Exchange Market, is a fully regulated global stock exchange for digital securities. Powered by Horizon’s proprietary matching engine technology, the exchange will enable investors to trade shares in SPACs, high-growth startups, and other unique asset classes directly from the app Interested issuers can reach the team at


GFX is not a registered broker dealer and will not take commission based fees. Securities transactions are conducted through registered broker dealers in the United States and internationally on Upstream, which is a MERJ Exchange market. MERJ Exchange is a licensed Securities Exchange, an affiliate of the World Federation of Exchanges and full member of ANNA.

Upstream is a MERJ Exchange market. MERJ Exchange is a licensed Securities Exchange, an affiliate of the World Federation of Exchanges and full member of ANNA. MERJ supports global issuers of traditional and digital securities through the entire asset life cycle from issuance to trading, clearing, settlement and registry. It operates a fair and transparent marketplace in line with international best practice and principles of operations of financial markets. Upstream does not endorse or recommend any public or private securities bought or sold on its app. Upstream does not offer investment advice or recommendations of any kind. All services offered by Upstream are intended for self-directed clients who make their own investment decisions without aid or assistance from Upstream. Customers must comply with applicable law of their own jurisdiction. By accessing the site or app, you agreed to be bound by its terms of use and privacy policy. Company and security listings on Upstream are only suitable for investors who are familiar with and willing to accept the high risk associated with speculative investments, often in early and development stage companies. There can be no assurance the valuation of any particular company’s securities is accurate or in agreement with the market or industry comparative valuations. Investors must be able to afford market volatility and afford the loss of their investment. Companies listed on Upstream are subject to significant ongoing corporate obligations including, but not limited to disclosure, filings and notification requirements, as well compliance with applicable quantitative and qualitative listing standards.


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