Upstream adds NFL Hall of Famer Edgerrin James as an athlete brand ambassador

Strategic brand ambassador Edgerrin James will be advising college and professional athletes on how to integrate NFTs into their personal brand-building strategies using Upstream By Fernanda De La Torre This week we announced that Colts Hall of Famer Edgerrin James joined Upstream as a strategic brand ambassador. We’re very excited to have Edgerrin James on […]Continue Reading

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The Ultimate Guide to Emerging NFT Categories

By Anastasia Samaras According to DappRadar, NFT sales exceeded $25 billion in 2021.¹ Given a large amount of revenue created in such a short period of time, some may be asking how NFT creators are putting these new revenue sources to use. There is no limit to what can be counted as an NFT, and […]Continue Reading

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How NFTs can empower college athletes and accelerate their athletic career

With the NCAA’s new rules surrounding NIL, college athletes can now leverage their brand and release NFT projects that can help fund and accelerate their career By Fernanda De La Torre Over the past year, the NFT market has continued to grow and evolve drastically. From PFP NFTs, to membership NFTs, to NFTs representing home […]Continue Reading

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NFTs Bridging the Gap between Physical and Digital Merchandise

How NFTs can be connected to physical merchandise By Anastasia Samaras When you think of an NFT (Non-Fungible Token), first thoughts typically go to traditional art pieces or high-profile digital art collections like the Bored Ape Yacht Club or CryptoPunks. We believe that was just phase one of the NFT market, one that will be joined by […]Continue Reading

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NFTs open new doors in the entertainment industry

NFTs bring the entertainment industry innovative ways to fund projects and boost fan engagement By Fernanda De La Torre The entertainment industry as we know it is changing. These changes are being accelerated by the pandemic, new technology, and the rise of new mediums fans are consuming material from. Due to the closure of cinemas […]Continue Reading

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How to integrate an NFT strategy into my brand

Getting started with NFTs for your brand By Anastasia Samaras The market for non-fungible tokens (NFTs) reached $41 billion in 2021!¹ A diverse number of brands are committing resources to integrate NFTs into their Web 3.0 strategies. Navigating a new space can be daunting, but we believe the benefits outweigh the risks when it comes to […]Continue Reading

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Upstream app update reveals simple 3-step NFT Airdrop process

Accessible process included in-app wallet creation, no gas fees charged to users, and no blockchain knowledge needed By Fernanda De La Torre The latest version of Upstream was approved and published by Apple & Google this week! This new version features an even more streamlined process for fans aiming to participate in an Upstream NFT […]Continue Reading

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Upstream’s response to potential incoming NFT market regulation

NY, New York / ACCESSWIRE / March 9, 2022 / Upstream, a MERJ Exchange Market and first regulated securities exchange to offer non-fungible token “NFT” trading alongside digital securities is responding to news of potential incoming NFT market regulation with its innovative methodology capable of supporting NFTs as securities in the global market if the […]Continue Reading

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Are NFTs coming to the NYSE? Eventually, but Upstream is live now.

Upstream, a regulated exchange powered by Ethereum is live and offering both securities and NFTs to participate in. By Fernanda De La Torre and Vanessa Malone The NYSE is entering the NFT Marketplace Last week the New York Stock Exchange filed a trademark application with the United States Patent and Trademark Office to register the […]Continue Reading

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Join Upstream’s Featured Panel with Joel Madden, Beatclub, and BRON Studios at Benzinga’s NFT Listmakers Event Participants to Experience Free NFT Airdrop Powered by Upstream During Virtual Event

Participants to Experience Free NFT Airdrop Powered by Upstream During Virtual Event By Anastasia Samaras Benzinga’s NFT Listmakers Event Upstream is excited to be hosting the featured panel at Benzinga’s NFT Listmakers virtual event taking place on February 23, 2022, at 10:20 EST. This year’s panel will revolve around music and film using NFTs to drive […]Continue Reading

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