Upstream’s Ecosystem of Sports, Media, and Entertainment Key Players is Growing

John Askew, Quenton Brown, and Jawed Halepota join Upstream’s Sports and Entertainment Division By Anastasia SamarasThis week we announced that John Askew, COO and part owner of Primetime Basketball League, and Liquid Royalty Co-Founders Quenton Brown and Jawed Halepota have joined Upstream’s growing client management team! John, Quenton, and Jaweds’ networks and experience bring Upstream […]Continue Reading

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Upstream Launches Soulbound (non-transferrable NFTs) to tie experiences to NFTs

First to launch this NFT category on Upstream is Cam Harris, IFBB professional Men’s Physique athlete By Fernanda De La Torre We’re excited to introduce Soulbound NFTs, the newest NFT category available for Upstream’s verified NFT creator community to sell on our NFT marketplace. Soulbound NFTs are digital collectibles that cannot be transferred or sold […]Continue Reading

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Chevy’s Initial Entry Into NFTs Highlights Key Considerations for Brands When Entering NFT Space

Chevy NFT Use Case shows Hurdles to Address when Implementing a Web 3.0 Strategy By Anastasia Samaras & Vanessa Malone Every day new brands enter the world of NFTs and Web 3.0, some presenting immediate success and others presenting hurdles that need to be overcome in order to bring other innovative NFTs to life. We’re […]Continue Reading

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Can the drops in the crypto market usher in a new wave of NFTs?

How the decline in the crypto market presents a chance for novel NFT types to emerge By Fernanda De La Torre Crypto markets down, new wave of NFTs to rise? Traditional and blockchain markets have taken a collective hit in the last few months. Bitcoin dropped by almost 38% in the last month.¹ Ethereum was […]Continue Reading

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SportVEST Joins Upstream to Integrate Unique NFT Opportunities into their Global Sports Ecosystem

Introducing Fan Engagement NFTs to Retired and Professional Athletes along with SportVEST’s L3GENDZ Metaverse Brand By Anastasia Samaras This week we announced that SportVEST has joined Upstream to introduce NFTs to SportVEST’s ecosystem of sports legends, leagues, teams, and athletes! This exciting relationship will initially work to drive SportVEST’s NFT initiatives for their L3GENDZ metaverse […]Continue Reading

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NFL Hall of Famer Edgerrin James Launches First NFT on Upstream

Upstream’s Brand Ambassador Launches NFT Commemorating NFL Hall of Fame Moment This week we announced that NFL Hall of Famer and Upstream brand ambassador, Edgerrin James, has launched his first limited edition NFTs using Upstream’s carbon neutral, user-friendly exchange. The digital collectibles are now available for purchase on Upstream! We’re excited to have Edgerrin James be […]Continue Reading

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Ruffnation Joins Forces with Upstream to Integrate NFTs into the Resurging Vinyl Records Market

Bringing Digital Collectibles to the $1B Global Vinyl Record Market By Anastasia Samaras This week we announced that the world-renowned Hip-hop music and merchandising company Ruffnation Entertainment has joined Upstream to bring blockchain authenticity and Web 3.0 experiences to the resurging vinyl record community. Ruffnation aims to integrate digital collectibles (NFTs) into their vinyl sales […]Continue Reading

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Former NFL Defensive Back Antrel Rolle joins Upstream as an Athlete Brand Ambassador

Strategic brand ambassador Antrel Rolle will counsel professional and college athletes on how to integrate NFTs into their personal brand-building strategies using Upstream By Fernanda De La Torre This week we announced that Former NFL Defensive Back Antrel Rolle joined Upstream as a strategic brand ambassador. We’re thrilled to have Antrel Rolle on board to […]Continue Reading

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Upstream Enables Custodial Accounts for Minors to Safely Enter NFT Market

Custodial Accounts allow minors to safely participate in NFTs & IPOs By Anastasia Samaras Upstream is proud to announce the latest release which features ‘Custodial Accounts,’ enabling children and teens under 18 to safely participate in NFT and IPO offerings on our exchange. A parent or guardian can now generate a KYC identity verification code […]Continue Reading

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NBA Hall of Famer Dominique Wilkins joins Upstream as Strategic Brand Ambassador

As a strategic brand ambassador, Dominique Wilkins will advise athletes and public figures on how to integrate NFTs into their personal brand-building initiatives using Upstream By Fernanda De La Torre This week we announced that NBA Hall of Famer and Hawks’ Vice President of Basketball Dominique Wilkins joined Upstream as a strategic brand ambassador. We’re […]Continue Reading

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