Building GFX & Upstream into a global hub for unique fan engagement & trading opportunities

By Vanessa Malone

Over the last few weeks we’ve announced some incredible strategic partners that have joined our team.

A recap of our latest strategic partnerships:

All of our partners are being carefully selected to help foster a dynamic community for Global Fan Exchange, our fan engagement platform, and our Horizon-powered digital stock exchange, Upstream

Each partner brings something special to the table and we believe they will help position GFX and Upstream as THE global hub for fans around the world to securely and seamlessly participate in athlete and celebrity investment opportunities and share in their success.

Global Fan Exchange offers a curated portal for fans around the world to browse exclusive investment opportunities, upcoming NFTs, and content from our growing creator community of athletes, teams, and celebrities — many of which we anticipate to come from our strategic partnerships. Fans will be given the chance to invest, drive awareness, and own a stake in celebrity ventures.

Upstream, a MERJ Exchange Market, and fully regulated stock exchange, takes this fan engagement to the next level and will give fans the opportunity to trade their ownership shares amongst a global fan base from a user-friendly trading app.

We truly believe that Global Fan Exchange represents the future of fan engagement. Fans are a critical driving force for an athlete, team, or artist to succeed. Global Fan Exchange offers a way to mobilize these fans and give back to them in a lasting and meaningful way. Not only can athletes and celebrities accelerate their ventures by inviting fans to invest, they can also share exclusive content and initiatives directly with their biggest supporters who, in turn, are motivated to drive awareness for the ventures.

Athletes can leverage their name, image and likeness to jump start their careers, support their social impact initiatives, or generate new revenue streams based on their personal brand and performance.

Musicians are empowered to take back control of their music, to fund a masters re-recording, a tour, or a documentary. Entertainers and creators, especially from groups often overlooked in traditional Hollywood, can pave a new route and go directly to the fans to fund and drive important projects forward.

Fans are offered the opportunity to engage with celebrities and athletes in an entirely new way, receive dividends, and eventually trade their holdings with other fans. 

To make this vision a reality, we’ve been working to identify pioneers across sports, media, and entertainment to not only create monumental investment opportunities, but to also bring our partners’ loyal fan bases to the platform so that fans can gain access to other opportunities outside their initial interests.

A music fan might stumble across a new movie they can invest in, a sports fan might come across a new artist that they want to support from the very beginning.

Further, we want to protect athletes, celebrities and our growing fan-investor community. We are doing this by talking to and bringing in the experts that have firsthand experience with the hurdles faced by athletes, musicians, entertainers, etc. This will enable us to structure offerings that keep their best interest at heart and that have the potential to benefit all involved parties.

This combined with a platform designed by our team of Wall Street veterans and software engineers to meet US-securities and bank-secrecy laws as standard practice ensures a safe and fair environment to participate in these new investment offerings.

We believe we have a first-mover advantage, with the only complete platform and app to support fan engagement offerings and trading. We make all corporate, compliance and offering requirements userfriendly. Interested parties can reach the management team at Interested fans can learn more at and

Stay tuned for more partnership reveals!

About Global Fan Exchange

Global Fan Exchange is a hub for fans to invest in and ultimately trade shares tied to the income streams of their favorite athletes, musicians, and entertainers. Visit us at

About Upstream:

Upstream, a MERJ Exchange Market, is a fully regulated global stock exchange for digital securities. Powered by Horizon’s proprietary matching engine technology, the exchange will enable investors to trade shares in SPACs, high-growth startups, and other unique asset classes directly from the app Interested issuers can reach the team at


GFX is not a registered broker dealer and will not take commission based fees. Securities transactions are conducted through registered broker dealers in the United States and internationally on Upstream, which is a MERJ Exchange market. MERJ Exchange is a licensed Securities Exchange, an affiliate of the World Federation of Exchanges and full member of ANNA.

Upstream is a MERJ Exchange market. MERJ Exchange is a licensed Securities Exchange, an affiliate of the World Federation of Exchanges and full member of ANNA. MERJ supports global issuers of traditional and digital securities through the entire asset life cycle from issuance to trading, clearing, settlement and registry. It operates a fair and transparent marketplace in line with international best practice and principles of operations of financial markets. Upstream does not endorse or recommend any public or private securities bought or sold on its app. Upstream does not offer investment advice or recommendations of any kind. All services offered by Upstream are intended for self-directed clients who make their own investment decisions without aid or assistance from Upstream. Customers must comply with applicable law of their own jurisdiction. By accessing the site or app, you agreed to be bound by its terms of use and privacy policy. Company and security listings on Upstream are only suitable for investors who are familiar with and willing to accept the high risk associated with speculative investments, often in early and development stage companies. There can be no assurance the valuation of any particular company’s securities is accurate or in agreement with the market or industry comparative valuations. Investors must be able to afford market volatility and afford the loss of their investment. Companies listed on Upstream are subject to significant ongoing corporate obligations including, but not limited to disclosure, filings and notification requirements, as well compliance with applicable quantitative and qualitative listing standards.


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