Category Archives: Blog
Boost customer engagement this holiday season with NFTs
Upstream can help brands launch NFTs to encourage customer engagement this holiday season By Fernanda De La Torre Using NFTs (Non-Fungible Tokens) can be an innovative way for brands to boost sales and engage customers during the holiday season. Here are some creative strategies that your brand can launch this holiday season: 1. Limited Edition […]Continue Reading
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[Not] all NFTs are worthless
Speculative NFTs are out, making room for the new wave of utility-based digital collectibles By Anastasia Samaras The once-booming world of speculative NFTs, which saw celebrities and artists flocking to the digital realm followed by eager buyers hoping to make it big, is now facing a harsh reality: the vast majority of these NFTs have […]Continue Reading
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5 ways NFTs add value to traditional rewards
Upstream adds value to brand’s traditional rewards through NFTs By Fernanda De La Torre NFTs continue to trickle into various industries and their reward programs. Just recently Amex added digital collectibles to their program offering member collectibles to commemorate events and experiences. You may be wondering what NFTs offer that’s different from traditional rewards. Here’s […]Continue Reading
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Insights from Upstream Up Close Ep. 7
Discover strategies to expand your brand’s reach and foster NFT community growth By Anastasia Samaras This week, the Upstream team published the seventh episode of their new Twitter Spaces series, ‘Upstream Up Close’, featuring 10–15 minute conversations about NFTs, blockchain, and trading on Upstream. This seventh episode focused on how to expand your community by […]Continue Reading
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Spinoff share distributions on Upstream
What’s a spinoff share distribution and how do you participate on Upstream? By Vanessa Malone Upstream, a MERJ Exchange market, is a globally accessible trading app for securities and NFTs. Powered by blockchain technology, Upstream features what we believe to be the future of transparent, instant, peer to peer trading. We are actively accepting dual […]Continue Reading
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How brands can benefit from adding NFTs to their traditional rewards program
How digital collectibles can drive engagement, foot traffic, and convert to more sales! By Anastasia Samaras In the rapidly evolving digital landscape, traditional approaches to rewarding customer loyalty have the potential to undergo a remarkable evolution. The emergence of non-fungible tokens (NFTs) has brought a wave of innovation, allowing brands to redefine the way they […]Continue Reading
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Exploring Upstream’s Cutting-Edge Geofenced NFTs
How Upstream combines location and blockchain technology to create meaningful interactions for brands and their fans By Fernanda De La Torre We’re excited to announce the launch of our enhanced geofenced NFTs on Upstream! This groundbreaking feature aims to provide brands, companies, and public figures with a unique avenue for releasing digital collectibles and offers […]Continue Reading
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What is DeFi and how does Upstream fit in?
An introduction to DeFi and how Upstream is making it more accessible with its blockchain-powered retail trading app By Anastasia Samaras Decentralized Finance (DeFi) Decentralized Finance, or DeFi, falls deep within the crypto sector of fintech. It refers to digital assets, financial smart contracts, protocols, and applications (dApps) built on decentralized blockchains, most commonly Ethereum. […]Continue Reading
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Upstream Up Close Recap: Digital Coupons
Exploring Upstream’s digital coupon program that aims to turn shareholders into customers and customers into shareholders. by Fernanda De La Torre This week, the Upstream team published the sixth episode of their new Twitter Spaces series, ‘Upstream Up Close’, featuring 10–15 minute conversations about NFTs, blockchain, and trading on Upstream. This sixth episode touches on […]Continue Reading
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How to build a supportive NFT community on Discord
Leverage Discord to expand your NFT audience By Anastasia Samaras Non-fungible tokens (NFTs) have the potential to revolutionize the way we interact with and own digital assets. However, in order to be successful, NFT projects need to overly communicate with their audience to share important updates, answer questions, and most importantly bring the community together to […]Continue Reading
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