Author Archives: Vanessa Malone
NBA Hall of Famer Dominique Wilkins joins Upstream as Strategic Brand Ambassador
As a strategic brand ambassador, Dominique Wilkins will advise athletes and public figures on how to integrate NFTs into their personal brand-building initiatives using Upstream By Fernanda De La Torre This week we announced that NBA Hall of Famer and Hawks’ Vice President of Basketball Dominique Wilkins joined Upstream as a strategic brand ambassador. We’re […]Continue Reading
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Upstream Introduces Geofenced NFT Integration
By Anastasia Samaras Upstream is at the cutting edge of unique NFT integrations! Rather than focus on only high-ticket NFTs that may exclude the masses, we support NFTs that usher in the next generation of engagement and Web 3.0. We’re working with clients across sports, media, and entertainment to offer millions of free, low-cost, and […]Continue Reading
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Upstream Powering BPN Capital’s $65 Million Paradise NFT Club Sale
Upstream welcomes a new NFT collection to the exchange By Fernanda De La Torre This week we announced that we’re powering Paradise NFT Club’s $65 million-dollar NFT collection, which is now available for purchase on Upstream. The Time-share Membership NFTs, created by BPN Capital Group, grant owners access to 150 luxury Villas in the Dominican […]Continue Reading
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Upstream Introduces New Share-to-Receive NFT Integration
Tweet about a project, and fans instantly receive a free NFT in their Upstream portfolio as a reward for their promotion. By Anastasia Samaras Upstream is at the cutting edge of unique NFT integrations! Rather than focus on only high-ticket NFTs that may exclude the masses, we support NFTs that usher in the next generation […]Continue Reading
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Upstream adds NFL Hall of Famer Edgerrin James as an athlete brand ambassador
Strategic brand ambassador Edgerrin James will be advising college and professional athletes on how to integrate NFTs into their personal brand-building strategies using Upstream By Fernanda De La Torre This week we announced that Colts Hall of Famer Edgerrin James joined Upstream as a strategic brand ambassador. We’re very excited to have Edgerrin James on […]Continue Reading
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The Ultimate Guide to Emerging NFT Categories
By Anastasia Samaras According to DappRadar, NFT sales exceeded $25 billion in 2021.¹ Given a large amount of revenue created in such a short period of time, some may be asking how NFT creators are putting these new revenue sources to use. There is no limit to what can be counted as an NFT, and […]Continue Reading
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How NFTs can empower college athletes and accelerate their athletic career
With the NCAA’s new rules surrounding NIL, college athletes can now leverage their brand and release NFT projects that can help fund and accelerate their career By Fernanda De La Torre Over the past year, the NFT market has continued to grow and evolve drastically. From PFP NFTs, to membership NFTs, to NFTs representing home […]Continue Reading
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NFTs Bridging the Gap between Physical and Digital Merchandise
How NFTs can be connected to physical merchandise By Anastasia Samaras When you think of an NFT (Non-Fungible Token), first thoughts typically go to traditional art pieces or high-profile digital art collections like the Bored Ape Yacht Club or CryptoPunks. We believe that was just phase one of the NFT market, one that will be joined by […]Continue Reading
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NFTs open new doors in the entertainment industry
NFTs bring the entertainment industry innovative ways to fund projects and boost fan engagement By Fernanda De La Torre The entertainment industry as we know it is changing. These changes are being accelerated by the pandemic, new technology, and the rise of new mediums fans are consuming material from. Due to the closure of cinemas […]Continue Reading
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How to integrate an NFT strategy into my brand
Getting started with NFTs for your brand By Anastasia Samaras The market for non-fungible tokens (NFTs) reached $41 billion in 2021!¹ A diverse number of brands are committing resources to integrate NFTs into their Web 3.0 strategies. Navigating a new space can be daunting, but we believe the benefits outweigh the risks when it comes to […]Continue Reading
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