Horizon

Penny to join other athletes and public figures in offering NFTs as digital collectibles to their fans. By Anastasia Samaras This week we announced that Memphis Tigers Coach and Former NBA All-Star Penny Hardaway joined Upstream as a strategic brand ambassador. Penny, like many forward-thinking athletes, college teams, and brands, has begun generating new fan engagement […]Continue Reading

Jupiter Wellness applies to dual list on Upstream to tap into global audience who can invest using digital currency & traditional payments By Fernanda De La Torre A second NASDAQ-listed company, Jupiter Wellness (NASDAQ: JUPW), has applied to dual list on Upstream. The planned dual listing on Upstream is designed to provide Jupiter Wellness the opportunity […]Continue Reading

Upstream announces the release of its new dApp By Anastasia Samaras Upstream, a MERJ Exchange Market, is proud to announce the release of our new browser client. Now, in addition to giving traders direct access to our exchange through Upstream’s user-friendly trading app, we are now giving traders expanded access to quality NFTs and IPOs […]Continue Reading

ShiftPixy Applies to Dual List on Upstream to Tap Into Global Audience Who Can Invest Using Digital Currency & Traditional Payments By Fernanda De La Torre Upstream made history last week! ShiftPixy (NASDAQ: PIXY), the Florida-based national staffing enterprise which designs, manages, and sells access to a disruptive, revolutionary platform that facilitates employment in the rapidly […]Continue Reading

Out with the old, in with the new wave of utility-focused, community-driven NFTs By Anastasia Samaras In the early days of non-fungible tokens (NFTs), the spotlight was on high-priced, speculative digital artwork. The market ballooned to $2.6B¹ and NFTs were being paraded around the internet by proud owners. Still, the majority of people were left […]Continue Reading

Upstream paves the way for the future of ads in Web3 with new advertising service that pays users for their attention by Fernanda De La Torre The biggest tech companies made over $384 billion from advertising last year, thanks to user data.¹ How much did their users earn? Zero. Upstream believes you should be paid […]Continue Reading

NFTs creating modern digital experiences for hotels, casinos & more! By Anastasia Samaras The majority of early NFT interactions revolved around the trade of speculative digital collectibles, such as unique profile picture NFTs like Bored Ape Yacht Club and other digital art. With the first NFT frenzy slowing down, we believe the next generation of […]Continue Reading

Privacy, anonymity, data control; how online transactions be affected by the move from Web2 to Web3 By Fernanda De La Torre We’ve seen the evolution of the internet from Web1, a “read-only” Web, to Web2, nicknamed the social web where users can interact with the content, and now we’re on our way to Web3. Web3 […]Continue Reading

From Ticketed Events to Memberships; Redeemable NFTs Unlock New Potential for Brands and Creators Entering Web3 By Anastasia Samaras Upstream is excited to announce the launch of ‘Redeemable NFTs’ as part of its suite of unique NFT integrations that work to usher in the next generation of fan engagement-focused digital collectibles. What are Redeemable NFTs? […]Continue Reading

Upstream is focusing on NFTs for the masses and has streamlined NFT Purchases with USD Accounts along with Payments through PayPal, Debit, Credit by Fernanda De La Torre This week Upstream unveiled the advantages of its cash-first platform which enables traders to purchase NFTs using traditional bank payments through its partnership with Digital Trust and […]Continue Reading